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What is The Lifestyle Whatutalkingboutwillistyle? You’ve heard it. You’ve seen it tossed around online. Maybe you rolled your eyes. Maybe you leaned in.

What you talkin’ ‘bout, Willis? You’ve heard it a thousand times. It’s not just a laugh line from an old sitcom.

What’s the first thing people remember about your family? Not the vacation photos. Not the holiday cards. The vibe. You know the one.

You’ve heard it. You’ve said it. You’ve stared blankly while someone else said it right back at you.

You ever hear something so weird it makes you stop and say What’chu talkin’ ‘bout, Willis? I have. And not just once. That line isn’t just old TV noise.

You know that split-second pause when your kid says something so random you blink twice.

You hear the word lifestyle all the time. It’s on Instagram. It’s in ads. It’s in your friend’s “I need to fix my lifestyle” text at 2 a.m.